Made from America
Logotype for Horses Cut Shop, American Riff-Raff. Horses Cut Shop is out to save America by selling t-shirts. Not just any t-shirts but t-shirts emblazened with the logos of real, honest-to-goodness places that exist, out there, away from world wide internets, the mega malls and mindless restaurant chains. These small, independently owned businesses provide us our unique experiences and are identifiers of our individual geographies. The road side burger joint on Hwy 16, the bowling alley on State Street, the record store where you bought your first album, the bar where your parents met, these places are vanishing because convenience and thrift have supplanted local patronage and community as the primary drivers of our spending habits. Horses Cut Shop is using the t-shirt as a vehicle to get people to think about the brands they identify with and the businesses they support.